Nike Shoes In Delhi - Get 30% Discount

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 Nike as a brand plays a key role in today’s sports and athletics apparel and equipment industry. Since Phil Knight and Bill Bowerman established the company under a partnership in the year 1962, it has progressed a lot. The brands’ target market has consistently been the youthful especially the males who are the key purchasers of the company’s sportswear. Reebok being Nikes main competitor brand has positioned itself strategically to increase its niche market in the industry market share. Nike has had several celebrities endorsing its brand such as Michael Jordan and Tiger Woods’ among others and this enhances the marketability of the company’s products (Park, 1994). The company has also been able to grow tremendously and achieve the highest market share in the global market through its aggressive marketing strategies, the innovation of new products as well as the superior production of its products. The company’s turnover has consistently grown and therefore generating a lot of revenue.

Introduction

Nike is one of the most successful brands in athletics and sportswear apparel with the largest market share. Since its inception has gone through a lot of changes and it has had a lot of positive impact especially on the male athletes.

The brand in today’s market

In today’s market, the Nike brand is thought to be an extremely successful brand among many other brands. On the other hand, consumers and the business expatriates are of the view that the brand Nike is highly respected. It is important to note that in today’s market the Nike branding initiative is not only confined only to consumer products that are packaged for use but also it plays a significant role in all its departments in the organization. Nikes corporate branding is at the frontier in its brand identification ever since the emergence of Nikes’ first slogan and tag line “just do it” the company nurtured some common standards which are associated with the Olympics and sports outdoing ones’ accomplishments, determination and competition.




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